The power and influence of social media in the present world is beyond the imagination of anyone since almost all the inhabitants of our modern world use social media as if they cannot live without it. The cyber world has achieved its dominance over all the other communication media’s. This is because of the reason that they massive platforms provided by the online world for all categories of the community are wider. The identification and recognition from the online world attracts it more than the real world. The claws of the social media have been deeply dug in the necks of common people so that a miracle should happen to get back from the virtual world.

Since the social media’s are easily accessible in cost effective methods, major portion of youngsters are the major portion of social media. The absence of intervention by any third party for the communication between marketers and final consumers attract the business world more to social media. It includes the advertising and other kind of promotional activities done easily through social media which have greater access and effectiveness is also a main advantage. The search engines which give any kind of information in just one click makes social media more versatile and widely acceptable.

The viral videos, blogs and articles have more impact on the customers which is easier to generate an interest. The main highlight of social media is that there is no boundary of geography which connects from America and India within minutes. The mere online presence is needed for the communication of ideas. The increased sale and fatter profits for the business establishments is also possible through this same reason. The global trends are maintained and are passed to all the regions of world. This makes the world come under one umbrella which can be termed as global market. The marketing campaigns using social media are very cost effective.