If you don’t deploy a social media marketing campaign by 2019, your brand may be dead in the water. Social media is a staple of the digital marketing world for getting your business’ services in front of multiple audiences, generating leads, and retaining customers with engaging content. If you have implemented a social media marketing strategy and are still having trouble with brand visibility, take a look at some new strategies or different content.

Influencer marketing is found to be increasingly effective, especially in social media circles. You can imagine the amount of trust that would instill in your audience and business if you could get a famous celebrity to endorse your product or service. Although not everyone has the connections to get a celebrity endorsement, if you can persuade or even pay a well-liked blogger or social media figure to come out with a piece of content applauding your product or service, your return on investment will be well worth it.