Periodically running a social media audit is a great way to measure the effectiveness of your channels and strategy. It will determine your main social platforms this covers all channels; find every social channel you’ve created, and determine which will be your main focus
– It will also determine how big the communities – Which sites have the biggest audience?
– Lastly it will determine if the fans are real – are your fans organic, or were they bought using third-party tools and matches?

As you perform your audit, you’ll learn more about your audience demographics, where they’re active, and which content connects best with so you’ll know what to produce in the future.